Oum blend soul, jazz and electronic music with Arabic music and North African desert blues
The Moroccan singer Oum interweaves soul, jazz and electronic music with Arabic music and North African desert blues. Although she was born in in Casablanca and grew up in Marrakesh, it was only later that she began to immerse herself in North African traditions, Sufi vocals and the music of the Gnawa. In her utterly individual idiom, all these styles flow seamlessly together to create a fresh amalgam of intoxicating beauty. Oum sings in a Moroccan-Arabic dialect about the fate of migrants, the position of the woman and the endangered natural world, with her music radiating hope of a better world.